The Words Behind Getting Found
Getting a business found online comes with more acronyms than almost anything else, and it gets confusing fast. This page is here to help you understand what they all mean. It starts with SEO, short for search engine optimization: the work of getting found by search engines (like Google and Bing). Every term here is Google's own or the industry's, and each one gets a page that says what it is, how it works, and why it matters for a local business.
Health
Whether your website works the way search engines and customers need it to.
- Technical SEO: The work that makes sure search engines can find, read, and store every page on your site.
- Core Web Vitals: Google's three measures of how fast and steady your pages feel to real visitors on their own devices.
- Indexing: Google storing a page so it can appear in results, which happens only after Google has crawled it.
- Structured Data: Facts about your business written into the page's code, so search engines and AI are told outright rather than left to guess.
- Lighthouse: Google's free auditing tool, which scores a page out of 100 on speed, accessibility, best practices, and SEO basics.
Visibility
Whether you show up when a customer goes looking.
- Organic SEO: Earning a place in Google's unpaid results, the ones nobody can buy.
- Branded Search: A search for your business by name, as opposed to a search for what you do.
- Brand Equity: The value your name carries on its own, and where it comes from.
- Local SEO: Showing up when someone nearby searches for what you do, on the map and in the results under it.
- Local Pack: The map and the three businesses Google shows above its regular results when a search is local.
- Google Business Profile: The free listing that puts your business on Google Maps and in local results.
- Name, Address, and Phone (NAP): Whether the three facts that identify your business match everywhere they appear.
- Generative Engine Optimization (GEO): Making sure AI can find your business, understand it, and describe it accurately when a customer asks.
Conversion
Whether a visitor becomes a customer, and whether you can tell.
- Analytics Platform: The software that counts who visits your website, where they came from, and what they did there.
- Analytics and Conversion Tracking: Counting the calls, forms, and bookings your website produces, and knowing where each one came from.
- Conversion Rate Optimization (CRO): Making it easier for the people already visiting your site to call, book, or buy.
- Call to Action (CTA): The button or link that asks a visitor to take the next step, like calling, booking, or requesting a quote.
- Customer Relationship Management (CRM): The one place every lead and every customer lands, so none of them slip through.
Ready when you are
Tell me about your business.
An email with your web address is enough to start. I'll walk you through what your next customer sees, and if I can't help, I'll say so and point you somewhere good.