Getting owner operated businesses found.
Your next customer is already looking for you: on Google, on the map, or by asking an AI. Atelic helps businesses get found where their customers already are. Paid traffic is great, but is only rented, while organic growth is owned, so we run your ads while we build out your digital presence: your site, your listing, and your reviews. The advertising spend comes down as organic presence grows.
Who we serve
Your name is on the door. You want it to grow.
You built something real, and you want more of the right customers finding it. You'd rather run the business than chase the internet, but you care where your customers come from and you're curious enough to ask. If a lead sitting in your inbox overnight bothers you, we'll get along.
Who I am
Hi, I'm Forni.
I've done this before. I cofounded Gremlin in Silicon Valley and, as its CTO, grew an idea into a business doing more than $10 million a year. I took that experience to climate at QuitCarbon and Zero Homes, where I engineered a new way of selling straight to homeowners that brought in $1 million in its first 90 days.
My name is Matthew Fornaciari, Forni to most. I know what it takes to build a business, and Atelic exists to do that for you and your business. When you work with Atelic, you get me. The longer story lives at mattforni.com.
Ready when you are
Tell me about your business.
An email with your web address is enough to start. I'll walk you through what your next customer sees, and if I can't help, I'll say so and point you somewhere good.