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matt@atelic.me
DENVER, CO

Case study · Physical therapy · RiNo, Denver

We Are Meant to Move.

Dr. Kyle Pratt's one on one practice earns its reputation in person: 55 minutes of a doctor's full and undivided attention, and a spotless reputation on Google. That reputation was not reaching the people searching for him, because his site never told Google what he does or where he does it. That is what changed.

The rebuilt We Are Meant to Move homepageThe previous We Are Meant to Move homepage, a Squarespace templateBeforeAfter
18
structured data
100
lighthouse seo
99
lighthouse speed
5.0
review profile

The work

Before and after.

You used to have to know his name to find him. Now you only have to be looking for what he does.

Together, Dr. Kyle Pratt and I rebuilt his site to represent the reputation he'd already earned. Below are the six things that decide whether someone searching for a physical therapist in Denver finds him, graded before and after.

AreaBeforeAfter
Crawl
A
Already fine: clean redirects, robots and sitemap wired together
A
Still fine, with 23 URLs in the sitemap instead of 16
Index
C
  • A thin blog that was not indexed
  • Two copies of the homepage competing
A
  • The blog carried over and indexed
  • Every page pointing Google at one address
Rank
D
  • A homepage title that omitted the offering and the location: no physical therapy, no Denver
  • Inconsistent NAP: three addresses live at once, two of them out of date
A
  • Every page says what he does and where he does it
  • One NAP, identical on every page and in the code
Cite
D
  • Nearly empty structured data: no phone, no hours, no location
  • No mention anywhere of the perfect 5.0 review profile
A
  • Structured data with 18 properties search engines and AI assistants can quote
  • A reviews page wired to the live profile
Convert
B
A booking link and no other way to reach him
B
The same booking, plus a contact form that reliably reaches him
Performance
not measured
A Squarespace template, with speed never measured
A
Fast, modern pages with professional photography, 99 on desktop

Every Atelic engagement grades these same six things, so any two case studies compare directly.

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