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matt@atelic.me
DENVER, CO

Case study · Physical therapy · RiNo, Denver

We Are Meant to Move.

Dr. Kyle Pratt's one on one practice earns its reputation in person: 55 minutes of a doctor's full and undivided attention, and a spotless reputation on Google. That reputation was not reaching the people searching for him, because his site never told Google what he does or where he does it. That is what changed.

The rebuilt We Are Meant to Move homepageThe previous We Are Meant to Move homepage, a Squarespace templateBeforeAfter
100+26
Lighthouse
performance score, phone
3/4+3
Organic SEO
target searches on page one
0.9s3.8 s
Core Web Vitals
main content on screen
6/7+5
Grades at A or B
of the seven things graded

What we did

Five moves.

  • Rebuilt the site on a fast stack with real photography. Google's phone speed test went from 74 on launch day to 100.
  • Told Google what he does and where: one name, address, and phone on every page and in the code, a real services page, and page titles that say physical therapy and RiNo.
  • Gave the AI engines something to quote: his full business details in the code, and a reviews page wired to his live Google profile.
  • Counted every lead in Google Analytics (GA4): a form send, a booking, a call, and an email each count as a lead.
  • Made reaching him one tap: Book a Free Consult and his number on every screen, and the free visit first in the booking tool.

The work

Before and after.

You used to have to know his name to find him. Now someone looking for physical therapy in RiNo finds him on page one of the search results and in the AI answers.

Below are the seven things Atelic grades every business on, before and after, along with what drives each grade.

AreaBeforeAfter
Technical SEO
C
  • Google could crawl the site and find the home page, but there was no services page
  • None of the blog posts were indexed by Google, two home pages competed, and the sitemap was thin
B
  • A services page Google knows about, the blog in the index, one home page, and a clean sitemap
  • A clean front door: a certificate that renews itself, and no link on the site that goes nowhere
Core Web Vitals
C
74 on Google's phone speed test on launch day
A
The site is fast. It scores 100 on Lighthouse
Organic SEO
C
  • Not appearing for the four searches we cared about: physical therapy rino, physical therapist rino, dry needling rino, manual therapy rino. Zero impressions on each
  • Only found by people searching his own name (branded search): kyle pratt at an average position of 9.7, and nothing at all for the name of his practice
A
  • On the first page for three of the four: physical therapy rino at 3, physical therapist rino at 4, dry needling rino at 4
  • #1 for branded search on the name of his practice, We Are Meant To Move: Google answers it with his own panel
Local SEO
C
  • A 5.0 rating from 13 reviews on his Business Profile, but three different addresses live on the site at once
  • Not in the map pack for any RiNo search
C
  • The profile is verified and matches the site: one address, one phone, one website. 5.0 from 14 reviews
  • Still outside the map pack: the two practices in it carry 51 and 81 reviews to his 14. Next up is a plan for earning reviews after every visit
GEO
C
Nothing for an AI to quote: no phone, no hours, and the wrong zip code in the site's business details
B
  • Named in 5 of the 12 answers to our questions across ChatGPT, Google AI Mode, and Claude, with his business details correct
  • Claude answers from Google Maps, so the same reviews that would put him in the map pack would put him in those answers too
Analytics
C
Squarespace's built in counting: visits were seen, leads were never counted
A
Google Analytics (GA4) counts every lead: a form send, a booking, a call, and an email
Conversion Rate Optimization (CRO)
B
  • One way to reach him, a booking link, with no phone number to tap and no form
  • The booking link opened Jane's full treatment list, with the free visit fourth under two $199 options
A
  • Book a Free Consult and his number on every screen, one tap away
  • Every path completes: the booking button opens the free visit itself, the number dials, the email opens mail, the form shows

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